…serving the trades and business performance
In 2025, MOLINEL and ROBUR, brands of the Manufactors Invest group , strengthened their presence in the field through active participation in several major trade shows, both in France and internationally.
From workwear to PPE, from the catering industry to risk prevention, including the restaurant and agri-food sectors, these events provided opportunities to showcase innovations, meet key players in the industry, and roll out a committed, sustainable and usage-oriented business strategy.
SIRHA 2025: a showcase of excellence and expertise for the food service industry
A highlight of the year, SIRHA 2025 in Lyon was a strategic event for MOLINEL and ROBUR, long-standing players in professional clothing for the food service industry.
MOLINEL affirmed its position as an expert and committed brand through:
- The presentation of its new products and the release of its trade catalogues: WE COOK and WE CARE (Hasson)
- Highly experiential activities (sashimi cutting, acrobatic pizza making, aperitif platters, tastings)
- Iconic partnerships with leading competitions: Écaille d’Or, Golden Fish, Coupe de France de Boulangerie.
ROBUR, for its part, has highlighted its CSR commitment and its proximity to professionals:
- Organisation of a cocktail party dedicated to social responsibility,
- Partnership with the Coupe de France des Fromagers, illustrating its strong roots in sectors of excellence.
Beyond visibility, SIRHA was a real business driver, promoting customer meetings, collection projects and the development of lasting partnerships.
Safety, prevention and textile innovation: MOLINEL at the heart of WORKWEAR issues
In 2025, MOLINEL also strengthened its presence at trade shows dedicated to health, safety and occupational risk prevention.
At the Preventica Paris trade show, the brand presented:
- Its new WORKWEAR ranges: EVOLVE, LUK LIGHT R-FLEX,
- Responsible textile innovations (GRS mesh) for the HEKO and REKO models,
…And its ACT With MOLINEL commitment programme, which structures its CSR approach.
This momentum continued at the Salon National de la Poissonnerie et des Produits de la Mer (National Fish and Seafood Trade Fair) in Toulouse, confirming MOLINEL’s ability to:
- Meet the expectations and requirements of highly specialised professions,
- Offer technical clothing adapted to the constraints of the field,
- Provide long-term support to professionals in the food industry.
A business approach based on industry proximity, useful innovation and environmental responsibility.
International expansion and strategic partnerships: ROBUR on the move
For ROBUR, 2025 was marked by strong international and partnership momentum.
The brand participated in:
- SIRHA Arabia in Riyadh, confirming its ambition to expand in the Middle East and its ability to meet international standards,
- SERBOTEL in Nantes, in partnership with its customer Actuel Vet, illustrating a strategy of co-construction with players in the field.
These appearances reflect ROBUR’s desire to:
- Consolidate its reputation in key markets,
- Develop lasting commercial relationships,
- Promote high-performance, responsible and purpose-built professional clothing solutions.
An exhibition strategy aligned with Manufactors Invest’s vision
Through these 2025 trade shows, Manufactors Invest’s , via MOLINEL and ROBUR, is affirming a clear strategy:
- To be as close as possible to professionals,
- Use trade shows as tools for business development,
- Promoting a committed, innovative and sustainable industrial vision.
These events have made it possible to transform visibility into opportunities, feed product roadmaps and strengthen the value of brands in their respective markets.
