{"id":572,"date":"2026-01-14T15:26:25","date_gmt":"2026-01-14T14:26:25","guid":{"rendered":"https:\/\/www.manufactorsinvest.com\/2025-a-year-of-strategic-trade-shows-for-molinel-and-robur\/"},"modified":"2026-01-14T15:26:25","modified_gmt":"2026-01-14T14:26:25","slug":"2025-a-year-of-strategic-trade-shows-for-molinel-and-robur","status":"publish","type":"post","link":"https:\/\/www.manufactorsinvest.com\/en\/2025-a-year-of-strategic-trade-shows-for-molinel-and-robur\/","title":{"rendered":"2025: a year of strategic trade shows for MOLINEL and ROBUR&#8230;"},"content":{"rendered":"<h1><strong>&#8230;serving the trades and business performance<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p>In 2025, <strong>MOLINEL<\/strong> and <strong>ROBUR<\/strong>, brands of the <a href=\"https:\/\/www.manufactorsinvest.com\/en\/who-are-we\/\">Manufactors Invest group <\/a> , strengthened their presence in the field through active participation in several major trade shows, both in France and internationally.<\/p>\n<p>From workwear to PPE, from the catering industry to risk prevention, including the restaurant and agri-food sectors, these events provided opportunities to showcase innovations, meet key players in the industry, and roll out a committed, sustainable and usage-oriented business strategy.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>SIRHA 2025: a showcase of excellence and expertise for the food service industry<\/strong><\/h2>\n<p>A highlight of the year, <strong>SIRHA 2025 <\/strong>in Lyon was a strategic event for MOLINEL and ROBUR, long-standing players in professional clothing for the food service industry.<\/p>\n<p>MOLINEL affirmed its position as an expert and committed brand through:<\/p>\n<ul>\n<li>The presentation of its new products and the release of its trade catalogues: <a href=\"https:\/\/www.molinel.com\/fr\/content\/40-catalogue-cuisine-service-metiers-de-bouche\">WE COOK<\/a> and <a href=\"https:\/\/www.molinel.com\/fr\/content\/39-catalogue-hasson\">WE CARE<\/a> (Hasson)<\/li>\n<li>Highly experiential activities (sashimi cutting, acrobatic pizza making, aperitif platters, tastings)<\/li>\n<li>Iconic partnerships with leading competitions: <em>\u00c9caille d&#8217;Or, Golden Fish, Coupe de France de Boulangerie.<\/em><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.calameo.com\/robur\/books\/006572459cfbb685c0151\">ROBUR<\/a>, for its part, has highlighted its CSR commitment and its proximity to professionals:<\/p>\n<ul>\n<li>Organisation of a cocktail party dedicated to social responsibility,<\/li>\n<li>Partnership with the <strong>Coupe de France des Fromagers,<\/strong> illustrating its strong roots in sectors of excellence.<\/li>\n<\/ul>\n<p>Beyond visibility, SIRHA was a real business driver, promoting customer meetings, collection projects and the development of lasting partnerships.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Safety, prevention and textile innovation: MOLINEL at the heart of WORKWEAR issues<\/strong><\/h2>\n<p>In 2025, <strong>MOLINEL<\/strong> also strengthened its presence at trade shows dedicated to<strong> health, safety and occupational risk prevention.<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.manufactorsinvest.com\/en\/our-pillars\/expertise-and-innovation\/\">At the Preventica Paris trade show, the brand presented:<\/a><\/strong><\/p>\n<ul>\n<li>Its new WORKWEAR ranges: <a href=\"https:\/\/www.molinel.com\/fr\/content\/41-catalogue-workwear\">EVOLVE, LUK LIGHT R-FLEX,<\/a><\/li>\n<li>Responsible textile innovations (GRS mesh) for the <strong>HEKO and REKO models,<\/strong><\/li>\n<\/ul>\n<p>&#8230;And its ACT With MOLINEL commitment programme, which structures its CSR approach.<\/p>\n<p>This momentum continued at the <strong>Salon National de la Poissonnerie et des Produits de la Mer<\/strong> (National Fish and Seafood Trade Fair) in Toulouse, confirming MOLINEL&#8217;s ability to:<\/p>\n<ul>\n<li>Meet the expectations and requirements of highly specialised professions,<\/li>\n<li>Offer technical clothing adapted to the constraints of the field,<\/li>\n<li>Provide long-term support to professionals in the food industry.<\/li>\n<\/ul>\n<p>A business approach based on industry proximity, useful innovation and environmental responsibility.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>International expansion and strategic partnerships: ROBUR on the move<\/strong><\/h2>\n<p>For <strong>ROBUR<\/strong>, 2025 was marked by <strong>strong international and partnership momentum.<\/strong><\/p>\n<p>The brand participated in:<\/p>\n<ul>\n<li>SIRHA Arabia in Riyadh, confirming its ambition to expand in the Middle East and its ability to meet international standards,<\/li>\n<li>SERBOTEL in Nantes, in partnership with its customer Actuel Vet, illustrating a strategy of co-construction with players in the field.<\/li>\n<\/ul>\n<p>These appearances reflect ROBUR&#8217;s desire to:<\/p>\n<ul>\n<li>Consolidate its reputation in key markets,<\/li>\n<li>Develop lasting commercial relationships,<\/li>\n<li>Promote high-performance, responsible and purpose-built professional clothing solutions.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>An exhibition strategy aligned with Manufactors Invest&#8217;s vision<\/strong><\/h2>\n<p>Through these 2025 trade shows, <a href=\"https:\/\/www.manufactorsinvest.com\/en\/our-pillars\/expertise-and-innovation\/\">Manufactors Invest&#8217;s <\/a> , via MOLINEL and ROBUR, is affirming a clear strategy:  <\/p>\n<ul>\n<li>To be as close as possible to professionals,<\/li>\n<li>Use trade shows as tools for business development,<\/li>\n<li>Promoting a committed, innovative and sustainable industrial vision.<\/li>\n<\/ul>\n<p>These events have made it possible to transform visibility into opportunities, feed product roadmaps and strengthen the value of brands in their respective markets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;serving the trades and business performance &nbsp; In 2025, MOLINEL and ROBUR, 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